Navy
#1B365D
Primary. Buttons, headlines, logo tile.
Canva brand kit
LexOp Virtual, as it should look in every post.
Load these colors, fonts, and logos into Canva once. Then every Facebook graphic, story, and flyer matches the website. Customer PDF quality runs automatically — last report: document quality. Buyer emails: post-purchase sequence.
Put this in Canva
1
Open Brand Kit
Canva → your profile → Brand. Create a kit named LexOp Virtual.
2
Add logos
Upload the mark PNG and the lockup PNG from the downloads below.
3
Add colors
Paste every hex on this page. Navy first, paper second, gold last.
4
Add fonts
Heading: Cormorant Garamond. Body: Figtree. Both are in Canva.
Logo
Navy tile, cream slab L. Clear space equal to the width of the L’s vertical stem. Never recolor, outline, drop-shadow, or place on a busy photo without a navy or paper field behind it.
LexOp
Virtual
Color
Navy deep
#101B2C
Footer and dark panels only.
Paper
#F3EEE4
Page background. Default Canva canvas.
Cream
#FAF7F1
Cards, logo L, type on navy.
Ink
#152033
Body copy on paper.
Stone
#7A7368
Labels, captions, secondary type.
Gold
#C4A574
Hairline accent only. Never a fill.
Type
Headings · Cormorant Garamond
A new matter should not start as a pile of emails.
Canva: Brand Kit → Fonts → Cormorant Garamond. Use 500–700 weight. Sentence case. Never all-caps for headlines.
Body · Figtree
I’m Crystal. Eight years in family law and DWI litigation taught me the same lesson: the firms that look calm on day fourteen built the process on day one.
Labels · Figtree medium, wide tracking
If Figtree isn’t listed, use Nunito Sans. Do not pair two serifs.
Voice
Write like Crystal talking to a tired boutique attorney. Calm, specific, a little stern. No hype. No “crush your inbox.” Name the cost of a messy first week, then offer the system.
- We say: intake, matter, file, inquiry, docket.
- We don’t say: grindset, 10x, ninja VA, legal hack.
- Never “legal advice.” Organizational tools only.
- Never “formerly Lexop Partners.”
Photography
Natural light, navy and cream in the frame, gold as a small object — pen, button, mug rim. Crystal is the face. Crop 4:5 for posts, 16:9 for link previews. No filters that shift navy toward purple or teal.
Canva canvas sizes
| Use | Size | Notes |
|---|---|---|
| Facebook / Instagram post | 1080 × 1080 | Paper ground, navy type, mark top-left. |
| Facebook cover | 1640 × 624 | Lockup left; keep right 25% quiet. |
| Story / Reel cover | 1080 × 1920 | Portrait of Crystal, headline in the top third. |
| Link preview | 1200 × 630 | Same as the website share card. |
| Story quote | 1080 × 1080 | One sentence. Cormorant. No clip-art. |